Efaru
Crafts & makingAustralia·2 min read

Pen-and-ink house portraits sold as framed gifts to homeowners

People will pay to hang a drawing of the home they love, and you only need a pen and a photo.

$100–500MediumFull-time living
Weeks
How to start· 6 steps
Startup cost
$100–500
Low budget · under $1k
Difficulty
Medium
Revenue potential
Full-time living
Time to launch
Weeks
Seen in
Australia

Costs and revenue are rough estimates based on the source and may differ by country.

Draw homes from customers' photos in pen and ink, then sell them as framed prints or gifts to owners, buyers, sellers and their friends and family.

The idea

You draw a customer's house in pen and ink from a photograph and sell the result as an original, a print or a framed piece. The buyer is often not the owner: friends and relatives buy it as a housewarming, wedding, retirement or farewell gift. A drawing of a home carries memories that a photo does not, which is why people pay for it.

The idea was observed in Australia, where a designer began sketching and selling illustrations of houses as a side hustle. According to the show that featured her, it has since become her full-time focus. The source gives no prices or income figures, so everything on money below is a rough estimate.

Who it fits

You need drawing skill good enough that a stranger recognises their own front door, plus patience for detail. The work is done at a desk, so it fits beside a job: one commission may take a few evenings. You do not need a studio, a vehicle or staff.

It works wherever people are proud of their homes and exchange gifts: suburbs with older character houses, farms, holiday cottages, and communities with frequent moves and sales. Real estate agents, builders and wedding planners can become repeat customers.

Costs and revenue

Expect roughly $100–500 to start: good pens and archival ink, quality paper, a scanner or a phone scanning app, a few sample drawings, and a simple website or social media page. Printing and framing can be outsourced to a local print shop, so you only pay when you sell.

A reasonable pricing logic is a base price for an original drawing plus add-ons for prints, frames, extra buildings or rush orders. Typically a part-timer might earn around $300–1,500 a month, and a full-time artist with steady gift and agent work perhaps $2,500–5,000. These are estimates, not reported figures.

Risks and pitfalls

  • Time per drawing. Detailed work is slow. Set a fixed number of styles and sizes and quote a delivery time.
  • Seasonality. Orders spike before Christmas and Mother's Day. Promote gift vouchers and take early orders.
  • Bad photos. Ask for several clear, straight-on photos and agree the final composition before inking.
  • Copyright and reproduction. State in writing that you keep the copyright and what the buyer may print.
  • Shipping damage. Use rigid packaging and send framed pieces with glass-free glazing or deliver locally.

How to start

6 steps
  1. Draw three to five sample houses, such as your own or friends' homes, and photograph them well.

  2. Choose your materials and fix two or three sizes and a simple price list including prints and frames.

  3. Find a local print shop and framer who can produce small runs at trade prices.

  4. Post samples in local community groups and offer a discounted first commission for a review.

  5. Contact real estate agents and wedding planners with a gift offer for buyers, sellers and couples.

  6. Add gift vouchers and seasonal offers before holidays, and raise prices as your calendar fills.

Tags:illustrationhouse portraitspen and inkgiftsaustraliacustom art

More in: Crafts & making

See all

More from this day

See all
Pen-and-Ink House Portraits: Start a Drawing Business · Efaru